THE PORTFOLIO PROJECT | thinking photography differently

PEDRO AMARAL
Sinto muito
da série Cesariny em Polaroids

Copyright © THE PORTFOLIO PROJECT | thinking photography differently



Dora Santos Silva
at http://culturascopio.wordpress.com
10, Novembro, 2009



Como pensar a fotografia de forma diferente? “Reunindo na mesma plataforma on-line três conceitos-base – a de uma publicação mensal sobre fotografia, a de um espaço de formação contínua à distância orientado por profissionais e a de um portal associativo onde se divulgam projectos fotográficos individuais ou colectivos”, afirma Susana Paiva, coordenadora do The Portfolio Project, uma iniciativa pioneira em Portugal.

Fundado no princípio deste ano, o projecto tem, no entanto, um currículo excepcional, tendo realizado parcerias com diversas entidades para promover um discurso coerente sobre a fotografia. Actualmente, os contactos desenvolvidos com a associação cultural Casa da Esquina permitirão, já no próximo ano, a organização de oficinas de fotografia e exposições fotográficas, bem como a realização de residências artísticas para fotógrafos e editores fotográficos na cidade de Coimbra.

As galerias dos fotógrafos que integram a plataforma estão disponíveis no site do projecto, em www.theportfolioproject.org.

O trabalho fotográfico de Susana Paiva assume um cariz documental, no qual o imaginário se cruza com a realidade, como se de uma narrativa ficcional se tratasse. Depois de 15 anos a colaborar com diversas publicações nacionais, foi agenciada pela prestigiada agência de fotógrafos austríaca, Anzenberger. Em Janeiro 2009, fundou o The Portfolio Project.



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Who is The Crying Boy? Why is it swapped by a Coca-Cola Light? What does all this has to do with ExperimentaDesign 2009?

FDN286-2019



Dora Santos Silva

in Cultarascópio

Julho 24, 2009



in PT



The Crying Boy is the main character of a marketing campaign by Coca-Cola Light revealed a few days ago in advertising panels, TV and on the internet. Coca-Cola is celebrating the 21st anniversary of Coca-Cola Light in Portugal in an original way: promoting a challenge which will finish with the international Biennale for design, architecture and creativity ExperimentaDesign Lisbon 2009 (EXD 09).

What is the creative logic behind the campaign? It’s simple: the last generations grew up surrounded by key objects that are representative of their culture: the painting of The Crying Boy, the doily, the pair of white socks, the Senhor do Bonfim wrist ribbon, the gel nails, the “alternative” tie, the T-shirt with the name of the place you’ve been on holiday, the bibelot, the rubber flip-flops with heels or the rear view mirror decorations. According to Coca-Cola Light, it’s time to swap these objects by a coke can created especially as a decorative item of the modern times.

People in Portugal can exchange such objects for a collector’s edition Coca-Cola Light can in one of the swapping points indicated on cocacola.pt/gostadeti (it’s worth reading the project’s brochure). These objects will then be re-invented and presented at Experimenta Design 2009 which will take place in Lisbon from 9th September until 8th November.



Who is this boy?

The Crying Boy is an iconic element of the ‘80s, when almost every household had a copy of the painting hanging on a wall. However, there are several versions of the story behind the boy in the painting, none of which confirmed. Some claim the painting was done by Italian painter Bragolin, others say it is by Spanish Franchot. There are those who suggest the boy was a homeless orphan taken in by Bragolin against the will of an entire village who believed the boy was the reincarnation of the devil. Years later Bragolin’s atelier burned down by no apparent reason leaving the painter financially ruined. Another version states that the painter did a pact with the devil in order to be able to sell his paintings. There are also those who said the boy was Portuguese and was called Rogério (read more here)!

EXD/09 – It’s About Time

It’s About Time is the theme of the 5th edition of the ExperimentaDesign 2009 Biennale which will take place in various venues in Lisbon from 9th September until 8th November. For the organisers, there are “two ways of looking into this theme: a more literal one, about all time related things because time is an omnipresent element. As a phrase however It’s About Time refers to urgency: it’s about time we do something, we take an attitude”. EXD 09 will look at time “as a material, a resource and a challenge: time to think, time to collaborate, time to reflect.” A provisional programme is available at www.experimentadesign.pt.



translated by Maria José Anjos

traducao.arthoughts@gmail.com



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